Dear Kingdom Builders,

First of all, it was great to see you at Kingdom Builders Live! If you missed it, the recording will be available in a couple of weeks.

This week’s podcast guest, Roger Aguinaldo, said something I thought sounded too big to be true: that Christians control $22 Trillion. It sounded huge, so I looked into it. I’m clearly not thinking big enough.

For context, BCG recently published its 2026 Global Asset Management Report. It found that there is approximately $147 trillion in total professionally managed assets under management globally.

So that begs the question:

Of course, no one can pin this down exactly, but these two sources offer a terrific window for perspective.

$22.4 trillion: modeled

Kingdom Advisors estimates that Christian church members in the U.S. own roughly $22.4 trillion in stocks, bonds and mutual funds. They arrived at that figure by combining Federal Reserve household investment data with Gallup religious-affiliation data. It's an estimate, but importantly, they show their math.

More than $30 trillion: broadly estimated
John Coleman (Sovereign’s Capital) refers to estimates that expand the base beyond individual public market investments to include institutions and other sources. Those estimates put Christian-controlled investments at more than $30 trillion, including 401(k)s, individual investments, insurance assets, pensions, foundations and other sources.

In short, it’s hard to determine real numbers, but it’s clearly a smaller percentage. In fact, Coleman’s analysis includes a university study that references an estimate that only about $260 billion was deployed in explicitly faith-aligned strategies…less than 1% of his estimated total.

Private markets are even harder to measure. Brightlight says faith-driven private capital is already "into the billions," but nobody knows exactly how many billions.

Bottom line: by virtually any measure, these estimates suggest it’s a VERY SMALL percentage of the total.

This is the question we should all be asking. If the estimates above are even directionally correct, the overwhelming majority of Christian-controlled capital is NOT being deployed through explicitly faith-aligned strategies. This is Roger’s key point.

Much of that capital is already being invested without Christian priorities driving how it is deployed. But that implies something even bigger.

What could we actually build if we were fully intentional?

Maybe it is time for us to think bigger.

Have a blessed week!

Matt

Roger Aguinaldo is a 35-year Wall Street veteran who has shifted his focus to faith-aligned allocation. He thinks Christians should think bigger about what our capital can do.

Morningstar has introduced new tags identifying Christian, Catholic, and Jewish funds, while estimating that faith-based funds globally now represent about $169 billion across 853 active funds including 114 nondenominational Christian and 87 Catholic funds. The report also highlights how underdeveloped the Christian investment market remains, with limited product variety and little standardization despite a potential audience of billions of believers worldwide.

WaterStone, a Christian foundation focused on charitable giving and stewardship, has completed its acquisition of Salem Media, taking the Christian and conservative media company private. Salem says the new ownership will allow it to invest for long-term growth across its radio, digital, streaming, podcast, television, and publishing platforms while preserving its Christian mission.

Stable patrimony is a Catholic canon-law term for assets set aside to provide the long-term financial foundation of a Church institution.

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